What should your logline envoke in a reader or listener?Ĭlarity (“I know what type of project this is and where it sits”)Ī killer logline can entice a reader to request to read your full script.Ī killer logline can entice a reader/producer/agent/executive to want to work with you.Ī killer logline can attract a potential buyer of your project.Ī killer logline can elevate your material - usually through entry requirements in festivals or competitions - and increase your chances that your project can attain coveted prizes.Ī killer logline can, on rare occasions, sell your project “in the room”. This is usually expressed in a call-back or request to read the full script. The objective of a logline is to make it so thrilling and enticing that a listener needs to know more.
Loglines are a way of boiling down the essential elements of your idea and conveying it in a clear, exciting, and “I want to hear more!” way. What is a logline?Ī logline is a one or two-sentence summary of your movie, television show, or project. (So, of course, we can tell more stories!). So here’s the ultimate guide to crafting a KILLER logline that works, sells, and makes you money. While there is less of an emphasis on writing the “perfect logline” in today’s media landscape, there’s always a need to transform your idea into a sellable package so you can get your project sold. When it comes to the content game, it’s really that simple. Writing a logline can do one of two things: make you money or not.
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